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With Alberto Narenti we talk about advertising, branding and voice technology. Alberto is a great marketing and strategy expert, he is the Head of Advertising & Strategy at site By site. Alessio Pomaro Alessio Pomaro 12 Jul 2021 •3 min read Voice Technology and Advertising: interview with Alberto Narenti Voice Technology and Advertising: interview with Alberto Narenti A new episode of Voice Technology with Alberto Narenti, in which we explore the evolution of advertising in the Voice Technology domain. But not only that... we also talk about democratization of data, the relationship between the cookieless era and virtual assistants, and as always... about the future! Who is Alberto Narenti? Alberto Narenti is a great marketing expert, and is the Head of Advertising & Strategy of site By site.
Alberto Narenti - Head of Advertising & Strategy at site By site Alberto Narenti - Head of India Mobile Number Data Advertising & Strategy at site By site We must not forget that behind the tools, what makes the difference is always the brand. And I'm not just talking about “huge companies”. The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside. The highlights 00:31 Presentation of the topics and Alberto Narenti 01:25 The Bayer campaign through the smart speaker 03:15 The data of the Bayer campaign with Actionable Audio Ads 04:54 The democratization of data: how will brands evolve? 08:33 The brand that wins will be the one that knows how to listen to customers best! 11.27am The era of cookies is coming to an end... advertising and virtual assistants 3.37pm The future of advertising in the audio world 5.25pm Take away Even small companies can be a brand without changing their size.
Interview with Alberto Narenti on advertising and voice technology Interview with Alberto Narenti on advertising and voice technology T ake Away A small summary of the concepts that emerged in the episode. Those involved in marketing and advertising will have to study with increasing attention the touchpoints made available by voice technology and conversational systems . Advertising through smart speakers and voice applications will give the possibility of tracking the user from the commercial to the voice purchase , therefore allowing greater control over the investment compared to a traditional radio commercial.
Alberto Narenti - Head of Advertising & Strategy at site By site Alberto Narenti - Head of India Mobile Number Data Advertising & Strategy at site By site We must not forget that behind the tools, what makes the difference is always the brand. And I'm not just talking about “huge companies”. The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside. The highlights 00:31 Presentation of the topics and Alberto Narenti 01:25 The Bayer campaign through the smart speaker 03:15 The data of the Bayer campaign with Actionable Audio Ads 04:54 The democratization of data: how will brands evolve? 08:33 The brand that wins will be the one that knows how to listen to customers best! 11.27am The era of cookies is coming to an end... advertising and virtual assistants 3.37pm The future of advertising in the audio world 5.25pm Take away Even small companies can be a brand without changing their size.
Interview with Alberto Narenti on advertising and voice technology Interview with Alberto Narenti on advertising and voice technology T ake Away A small summary of the concepts that emerged in the episode. Those involved in marketing and advertising will have to study with increasing attention the touchpoints made available by voice technology and conversational systems . Advertising through smart speakers and voice applications will give the possibility of tracking the user from the commercial to the voice purchase , therefore allowing greater control over the investment compared to a traditional radio commercial.